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History of Branding

Branding is the act of creating a unique name or image for a product. This serves to distinguish the product in the marketplace, leaves a distinct impression in buyers’ minds and attracts potential new customers. 

The Evolution of Fashion: 1900s

During the Edwardian era, it was common for women to wear boned corsets, squeezing waist sizes down to 20 inches or less. Corsets were designed to push the upper body forward while pushing the hips back, forcing the body into an s-shape. 

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