LCCA - London College of Contemporary Arts

BA (Hons) Fashion Management & Marketing

Three Year or Four Year (with Foundation) Degree

Fashion Management & Marketing

This innovative­­­ Bachelor’s in Fashion Management and Marketing is designed by the University for the Creative Arts, with strong industry links and moves in tandem with a fast-paced fashion world, providing you with up-to-the-minute knowledge, excellent transferable skills and a high employability rate.

Taught at our Central London campus, this degree will promote creative thinking in a commercial context, and the course focuses on developing business acumen and strategic planning ability.

You will acquire skills in fashion buying, merchandising, forecasting, management strategy, PR and marketing, branding and international business. You will also learn to develop communication skills through report writing, presentations, pitches, entering the fashion world from a creative business perspective.

With a strong focus on introducing students to the working world of industry through industry live briefs. All FMM tutors have a wealth and continued involvement within current industry, bringing in the most current information and teaching, with direct links to industry professionals and collaborations. 

Our graduates are highly employable and possess skills relevant to the fashion industry, working for household names such as Inditex, Burberry and Harrods.




If you have not met the entry requirements for studying this course at Level 4, you still have the opportunity to study the degree by joining through the Foundation in Design and Creative Business (Level 3).


Tower Hill, London


September 2024


Three years (or four years with integrated Foundation in Design and Creative Business Pathway)

Direct entry

Direct entry is available for Year 2 and Year 3 of this programme

Study mode

Full-time, flexible learning - study on campus and online with classes available during the weekday and evenings

Awarding body

University for the Creative Arts

Tuition fees

UK/EU citizens - £9,250 per annum


SFE funding available

International / EU Applicants

If you are arriving after the UK has left the EU on January 1st 2021, you will require a visa to study in the UK, in which LCCA will not be able to sponsor you. To find out more information please visit apply to the EU Settlement Scheme

Course code


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Our Foundation in Design and Creative Business is dedicated to preparing you for a BA (Hons) Fashion Management and Marketing degree. This course focuses on exploring innovation and problem-solving in the context of creative business. Covering key business, management and marketing skills, you’ll emerge from the course with the confidence and understanding to take your education to the next level.

You’ll engage in a series of independent and group projects, working on live briefs and developing essential business and communication skills. After exploring the range of pathways within creative business, we will support you in choosing which area you’d like to specialise in at undergraduate level.


At LCCA we accept students who have decided to move on from their current institute to find a new place of study.

All of our UCA accredited UG degrees allow for direct entry onto the second year (Level 5) or third year (Level 6) of study depending on your existing qualifications. 

To verify if you qualify for direct entry, please contact us to discuss your admissions options.

BA (Hons) Fashion Management and Marketing


This 30-week course is designed to equip students with the academic skills and subject knowledge needed to progress on to study at undergraduate level. You’ll develop a unique portfolio of work throughout the course, helping you to progress onto a degree in any creative subject.

Stage 1
The first stage covers the key areas of related to your degree programme and will focus on either creative design or business. You’ll learn the theoretical knowledge and debates surrounding these disciplines and the historical and international contexts which underpin them. You will also will also being to build the foundations for studying at degree level.

Stage 2
This stage builds on the key research, analytical and reflective skills built in Stage 1. Students will also have the opportunity to explore specialist areas of study and focus on your chosen path within the creative arts or business.

Stage 3
Students undertake a self-directed, specialist project which will synthesise and conclude their newly learned knowledge. The Final Major Project consists of three units which include advanced language and study skills needed for progression onto an LCCA design or creative business undergraduate degree.


Modules include:

  • Visual Culture
  • English for Academic Purposes, Research & Study Skills
  • Final Major Project
  • Introduction to Business


The first year of this course will provide you with a fundamental understanding of fashion marketing and creative fashion business and management as well as key brand management techniques and fashion buying and merchandising.

Fashion Marketing

Gain a solid understanding of the fashion marketplace, core knowledge that is needed to progress onto the second year of the course. You will also learn key aspects of fashion marketing to understand the importance of customer relationship with products.

Fashion Branding and Promotion

Throughout this unit, students will learn the processes of fashion branding and the importance of effective brand management.

Fashion Buying and Merchandising

This unit will teach you how to effectively build your product from concept to consumer. You will learn core theories of fashion buying and merchandising, as well as learning product management, merchandising strategies and how to align them with your overall brand strategy. 

Fashion Management

Understand fundamental principles of fashion management and fashion business with a global context. You will learn the different factors affecting fashion marketing and consumer groups as well as assessing sustainability within the fashion world.

Modules include:

  • Fashion Marketing
  • Fashion Branding and Promotion
  • Fashion Buying and Merchandise
  • Fashion Management


Year 2 of the BA (Hons) Fashion Management & Marketing allows you to work out in which area you would like to specialise in and hone your skills during an industry work placement. Key areas of study include fashion forecasting, visual merchandising and professional practices.

Forecasting and Fashion Futures

This unit emphasises the importance of predicting future trends within the fashion industry. You will understand the role fashion forecasting plays across strategic industry sectors, including product development, retail and marketing.

Visual Merchandising and Experiential Retailing

Students will learn the importance of visual merchandising with the ever-important ‘customer experience’ during this unit. Everything from the design of the floor plan to store windows and the ‘look’ of mannequins will be examined to ensure you have the tools to engage and inspire your target audience.

Professional Practice and Industry Placement

This module will allow you to experience the fashion industry first-hand as you undertake an industry placement whilst enhancing your professional CV. You will gain essential workplace skills and have the opportunity to assess your own strengths, weaknesses and career ambitions.

Modules include:

  • Forecasting and Fashion Futures
  • Visual Merchandising and Experiential Retailing
  • Professional Practice and Industry Placement


The third year of this fashion course will encourage further independent work as you complete an industry-linked final major project. 

Strategic Research

This unit will allow you to perform thorough, investigative research in order to propose a new fashion business concept. Your analysis should take the competitive business marketplace into consideration, ensuring your research is innovative and will effectively reach your target audience.

Trend Forecasting and Concept Development

The core focus of this unit is to discover future trends within a chosen market sector from a thorough analysis of the macro environment.

Strategic Implementation and Career Planning

Combining all your analytical research, this unit involves producing a market report, visual pack and final research project which should be in line with your career goals within fashion business management.

Modules include:

  • Strategic Research
  • Trend Forecasting and Concept Development
  • Strategic Implementation and Career Planning

This Fashion Management and Marketing course will provide you with the necessary skills to pursue a wide range of exciting and dynamic roles within the fashion industry, including head office roles within retail organisations and clothing companies. Graduates will also be able to enjoy high-flying careers in the marketing sector, including working in brand management, fashion journalism, PR and digital advertising.

You will also be equipped to join a fashion business start-up or follow in previous graduates’ footsteps and run your own business. Some potential career routes available to you include:

  • Marketing management
  • Public relations
  • Brand management
  • Event planning
  • Customer relations
  • E-Commerce
  • Digital/internet marketing
  • Market research
  • Licensing
  • Social media
  • Product management
  • Marketing communications
  • Publicist
  • Merchandiser
  • Digital marketing strategist
  • Media planner
  • Sales inventory analyst
  • Trend forecaster

Upon graduation, you may like to consider further study at postgraduate level on the MA in Fashion Business and Management course.

We also offer a range of postgraduate degrees including:

  • MA Fashion Business and Management
  • MA Global Marketing and Communications
  • MA Luxury Business Management

See our course selection here



The standard entry requirements* for this course are one of the following:

  • 64 new UCAS tariff points, see accepted qualifications
  • Merit, Pass, Pass at BTEC Extended Diploma
  • Pass at UAL Extended Diploma
  • 64 new UCAS tariff points from an accredited Access to Higher Education Diploma in an appropriate subject
  • 24 points from the International Baccalaureate, see more information about IB entry requirements

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).


The standard entry requirements* for this three-year BA (Hons) Fashion Management and Marketing course are one of the following:

  • 112 new UCAS tariff points
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Merit, Pass, Pass at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in an appropriate subject
  • 27-30 points from the International Baccalaureate

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).



Other relevant and equivalent level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results.

Why Study a BA in Fashion Management and Marketing At LCCA

LCCA strives to provide its students with both academic excellence, career focus and a friendly environment across all disciplines. Our boutique campus is located in Tower Hill, London with a range of facilities and equipment, making it the perfect place to study.

LCCA offers students opportunities to engage with experts both on and off campus.

Our teachers are experts in their field and will enrich your learning experience facilitating, your access to the most current industry expertise and networks across their creative specialisms.

We pride ourselves on the reputation we have built within the fashion industry, offering courses from fashion marketing to fashion management.

We provide a range of top undergraduate and postgraduate programmes that are delivered in partnership with the University for the Creative Arts.



We provide dedicated facilities for students, helping them to produce work at an industry-level standard and preparing them for a bright future. These facilities are the reason why, upon graduation, our students feel prepared to start working from day one.

Our students have access to a range of specialist facilities across the college. These include:

  • Mac studios with 110 Apple iMacs: Software includes: GameMaker, Autodesk Maya, Unreal Engine, Cinema 4D, Adobe Creative Cloud applications.
  • Access to WGSN – a leading trend forecasting company for fashion and design businesses
  • Reprographic services
  • Fashion studios with 24 industrial sewing machines, overlockers and embroidery sewing machines
  • Printmaking facilities
  • Art and Design Studio

Whether you’re completing your first degree or undertak­ing further study to progress your career or change your career direction, LCCA’s strong industry links and wide networks will help you develop your skills, gain valuable experience and make contacts to boost your career opportunities.

·         Aitor Throup Studio LTD

·         Burberry

·         Calvin Klein Jeans

·         Chloé

·         Claret Press

·         Harrods

·         Hop Fashion

·         House of Fraser

·         James Lakeland

·         Jan Masny

·         Karen Millen

·         Christian Louboutin

·         Bartlett Mitchell

·         Boodica UK

·         Pringle of Scotland

·         Richard Boll

·         Soho House

·         Ted Baker

·         Tommy Hilfiger

·         YKK

·         Yulan Creative

·         Paul Smith

·         Louis Vuitton

·         Maria Grachvogel

·         Net-a-Porter

·         Little Wardrobe London Ltd

·         Claret Showroom

·         ZARA


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