The Role of Social Media Influencers in Fashion Promotion
From replacing celebrity endorsements to walking the red carpet at Cannes, social media influencers have become a powerful tool for fashion promotion.
From replacing celebrity endorsements to walking the red carpet at Cannes, social media influencers have become a powerful tool for fashion promotion.
The fashion industry is a unique industry that encompasses both creativity and business acumen. If you want to thrive in this world, you’ll need a strong foundation in fashion business and management that can carry you throughout your entire career. The field demands an intense skill set, but studying a fashion business and management field can definitely train you up and prepare you for the exciting world of fashion.
This blog post will explore the skills you’ll need under your belt, what it takes to build successful business of fashion careers, and a few career paths to get some inspiration flowing.
Whether you're a fashion enthusiast looking to turn your passion into a profession or a seasoned professional seeking to enhance your skill set, this post will give you all the information you need.
While talent and artistic expression form the core of fashion, it takes nerves of steel and management expertise, to run a fashion business.
Fashion is more than just lights, cameras, and glamour! The fashion industry is very large with many different sectors operating within. Just like the human body, which has various organs working to support a person, fashion management is a vital part of the fashion industry.
You can think of fashion management as supporting hands or feet that help a business move in a desired direction.
The world of fashion is changing. Whilst in the past fashion was primarily enjoyed by the wealthy and elite, nowadays the big fashion brands want everyone to feel included. They are slowly expanding their focus to include a broader, more diverse audience.
Whether you are conscious of it or not, your dressing style will often have a fashion aesthetic term attached. If you like to wear baggy or low-waist trousers, graphic t-shirts, body-hugging crop tops, and bright shiny belts, you’re sporting Y2K!
In the digital age where Gen Z dominates the social media space, marketers are faced with a new challenge. If they are not up-to-date on fashion trends, they may find themselves being ‘Lost in Translation’ when it comes to popular lingo.
Social media has levelled the playing field for fashion houses and consumers. With open stages like Clubhouse, TikTok, Instagram, and Snapchat, fashion brands are also evolving to meet their customers on their phone screens.
The world of fashion is known for continuous changes and revolutionary trends. This constant evolution makes us wonder what could be next and how will it have an effect on society as a whole.
Fashion is an ever-evolving industry that requires innovative thinkers, creative minds, and strong business acumen. If you have a passion for fashion and aspire to become a leader in the industry, pursuing a Master of Arts degree in fashion business and management can be a transformative step towards achieving your goals.
An MA fashion business and management programme is designed to provide students with a holistic understanding of the fashion industry from both a business and creative perspective.
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