LCCA - London College of Contemporary Arts
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Top Gen Z Fashion Terms You Should Know

21 March 2024

Whether you are conscious of it or not, your dressing style will often have a fashion aesthetic term attached. If you like to wear baggy or low-waist trousers, graphic t-shirts, body-hugging crop tops, and bright shiny belts, you’re sporting Y2K!

In the digital age where Gen Z dominates the social media space, marketers are faced with a new challenge. If they are not up-to-date on fashion trends, they may find themselves being ‘Lost in Translation’ when it comes to popular lingo.


How can an MA in Fashion Business and Management help you shape your career as an industry leader?

28 June 2023
Sushree Saloni Rath

Fashion is an ever-evolving industry that requires innovative thinkers, creative minds, and strong business acumen. If you have a passion for fashion and aspire to become a leader in the industry, pursuing a Master of Arts degree in fashion business and management can be a transformative step towards achieving your goals.

An MA fashion business and management programme is designed to provide students with a holistic understanding of the fashion industry from both a business and creative perspective.


Fashion Business and Management 101: Mastering the Art of Selling Style

28 June 2023
Sushree Saloni Rath

In the dynamic world of fashion, the business and management aspects play a crucial role in the success of selling style. Fashion business and management encompass a range of activities, including product development, marketing, sales, and customer relations. To excel in this field, individuals must possess a combination of creativity, business acumen, and interpersonal skills. 


The Ultimate Guide to Fashion Marketing

26 April 2023
Sushree Saloni Rath

Fashion marketing is a rapidly growing industry that requires a unique set of skills from creativity to communication to overall business proficiency. It is a subset of the broader business marketing field that focuses explicitly on promoting and selling fashion products or brands. 

It involves developing marketing campaigns that display the unique aspects of a particular fashion brand or product line, finding target audiences and developing strategies to reach them effectively.




What is fashion vlogging and how has it impacted the fashion Industry?

14 February 2023
Sushree Saloni Rath

The creative community has grown online over the past decade, and there are many enticing online career paths, including vlogging. Vlogging has grown to be such a significant trend that business experts have attempted to wrap their heads around it!

Although they may have existed before the term ‘influencer’ became widely used, fashion vloggers can be categorised within this group. These online fashion experts can attest to the fact that, whether you view fashion vlogging as a side hustle or a full-time job, it requires a lot of time, perseverance, and work.

If you're thinking about starting your own fashion vlog, you could be feeling anxious or overwhelmed with where to begin. We’re here to give you some guidance to get started.


Halloween Fashion Show

14 November 2022
LCCA Staff

On Monday 24 October, the London College of Contemporary Arts’ new Level 4 BA Fashion students hosted a Halloween Fashion Show.

Having been set a brief by Dawn Burton, Fashion Lecturer at LCCA, to develop sustainable Halloween-inspired outfits, students showcased their completed looks in The Garage at LCCA.

Students, Mariam Bobb and Marnei Williams, have kindly shared the details of their design processes.



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