Brand value goes a long way toward a company’s success in the fashion world. Without their brand value, fashion brands like Nike, Chanel and Gucci wouldn’t have acquired their iconic statuses as world-leading fashion pioneers across the world.
As a business fashion manager, you get to shape fashion brands, influence seasonal fashion collections and contribute to the expansion of the industry. But all this interesting work also comes with its own set of business challenges and issues. Let’s explore what kind of challenges you might face as an aspiring fashion manager and how you can solve them.
A specific brand or product can be called a luxury brand or product if they meet the criteria of the three Es—Excellent, Exclusive and Expensive. That means, for a product to be classed as luxurious, it should be rare, excellent in quality and cost a lot of money.
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