LCCA - London College of Contemporary Arts

BA (Hons) Fashion Media and Promotion



This BA (Hons) Fashion Media and Promotion degree is ideal for those looking to enter the fast-paced fashion world as a fashion communicator, media practitioner or fashion promoter. The course has been tailored to help students find their own fashion signature and prepare them for a range of exciting roles within the fashion industry.

Awarded by the University for the Creative Arts, this three-year course will enable you to assess global shifts in fashion from a cultural, ethical and technological viewpoint. There will also be a core focus on fashion media and promotional activities such as styling, photography and image-making, creative direction, conceptual installations and schemes, moving image, retail and marketing, events, shows and curation. Additionally, the fashion communication and promotion aspect of this BA programme will enhance your skills in engaging with specific audiences by looking at creative written content for digital and print platforms.

Through a deep analysis of each level of fashion business, from high street shops to luxury brands, you will have the chance to hone your skills and specialise in one specific area of fashion media and promotion. By the end of this course, you will have the transferable skills needed to thrive in today’s ever-changing fashion world and leave your mark as a visionary fashion communicator.




Holborn, London




3 years

Study mode

Full-time, on campus

Awarding body

University for the Creative Arts

Tuition fees

UK/EU citizens - £9,250 per annum


SFE funding available

Course code


Institution code


Campus code




Year one of this fashion media and promotion programme will significantly enhance your fashion communication skills, teaching you how to effectively promote and market initial fashion concepts. As well as gaining a fundamental understanding of the fashion media industry, the first year will allow you to stimulate your creativity and develop innovative approaches to fashion promotion.

Combining theory with practice, this year will also teach you how to analyse innovative fashion imagery and understand the role of a fashion communicator in creating specific looks for brands and clients.


Throughout second year of this fashion communication and promotion course, you will have the chance to define your fashion identity by assessing which area of the industry you would like to specialist in. There will be a strong emphasis on fashion communication and media learning. You will also develop professionally by taking part in an industry placement and completing a self-reflecting audit which will help in the curation of your creative portfolio.


Combining all your theoretical knowledge and practical skills, the third year of this course will enable you to demonstrate all the specialist skills from previous project work via portfolio work. This is your chance to truly define your fashion identity through either a dissertation or research theory and practice project. This opportunity to synthesise and specialise what you’ve learnt so far will act as the first step towards your chosen career path.


  • Brands: Past, Present & Future
  • Fashion Styling & Identity
  • Fashion Media & Publishing



  • Fashion Film & Marketing
  • Digital Media & Branding
  • Fashion Film
  • Digital Branding



  • Innovation for Industry
  • Creative Direction for the Fashion Industry



  • Research, Theory & Practice
  • Dissertation



LCCA strives to provide its students with both academic excellence, career focus and a friendly environment across all disciplines. Our campus is located in Holborn, at the heart of central London, with a range of facilities and equipment, making it the perfect place to study.

LCCA offers students opportunities to engage with experts both on and off campus. Our teachers are experts in their field and will enrich your learning experience facilitating your access to the most current industry expertise and networks across their creative specialisms.

We provide dedicated facilities for students, helping them to produce work at an industry-level standard and preparing them for a bright future. These facilities are the reason why, upon graduation, our students feel prepared to start working from day one. Our students have access to a range of specialist facilities across the college. These include:

  • Mac studios with 110 Apple iMacs: software includes: GameMaker, Autodesk Maya, Unreal Engine, Cinema 4D, Adobe Creative Cloud applications.
  • Access to WGSN – a leading trend forecasting company for fashion and design businesses
  • Reprographic services
  • 3D printers
  • Fashion studios with 46 industrial sewing machines, overlocker and embroidery sewing machines
  • Printmaking facilities
  • Photography Studio
  • Art and Design Studio


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During the course, students will have the opportunity to hone their practical skills by working with true industry professionals. As well as cultivating your own approach to fashion communication, you will take part in visual branding and moving image projects. These transferable skills and more will help you to reach your career goals.

Graduates from this course will be equipped to pursue the following roles:

  • Creative Directors
  • Art Directors
  • Fashion Filmmakers and Directors
  • Fashion Photographers
  • Fashion Journalists
  • Stylists
  • Content and Social Media Managers
  • Visual Merchandisers
  • Trend Forecasters
  • Buyers
  • PR and Events Co-ordinators

Once you’ve graduated from the programme, you may also like to consider further study at postgraduate level.



Here, you will find everything you need to know regarding the application process, and any other practical information you may require, including details of our open days and advice on how to prepare for your interview with us.

  • How to apply through UCAS
  • Scholarships
  • Interview guide
  • Portfolio advice
  • Open days 
  • Clearing




The standard entry requirements for this course are:

One of the following:

  • 112 new UCAS tariff points
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Merit, Pass, Pass at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in an appropriate subject
  • 27-30 points from the International Baccalaureate

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.


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