LCCA - London College of Contemporary Arts
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BA (Hons) Fashion Media and Promotion

Three Year or Four Year (with Foundation) Degree

Fashion Media & Promotion

This BA (Hons) Fashion Media and Promotion degree is ideal for those looking to enter the fast-paced fashion world as a fashion communicator, media practitioner or fashion promoter. The course has been tailored to help students find their own fashion signature while gaining essential skills in fashion communication and fashion promotion to prepare them for a range of exciting roles within the fashion industry.

Awarded by the University for the Creative Arts, this degree programme will enable you to assess global shifts in fashion from a cultural, ethical and technological viewpoint.

There will also be a core focus on fashion media and promotional activities such as styling, photography and image-making, creative direction, conceptual installations and schemes, moving image, retail and marketing, events, shows and curation. Additionally, the fashion communication and promotion aspect of this BA programme will enhance your skills in engaging with specific audiences by looking at creative written content for digital and print platforms.

Through a deep analysis of each level of fashion business, from high street shops to luxury brands, you will have the chance to hone your skills and specialise in one specific area of fashion media and promotion. By the end of this course, you will have the transferable skills needed to thrive in today’s ever-changing fashion world and leave your mark as a visionary fashion communicator. 




If you have not met the entry requirements for studying this course at Level 4, you still have the opportunity to study the degree by joining through the Foundation in Design and Creative Business (Level 3).


Tower Hill, London


February, June or September 2024


Three years (or four years with integrated Foundation in Design and Creative Business Pathway)

Direct entry

Direct entry is available for Year 2 and Year 3 of this programme

Study mode

Full-time, flexible learning - study on campus and online with classes available during the weekday, evenings and weekend

Awarding body

University for the Creative Arts

Tuition fees

UK/EU citizens - £9,250 per annum


SFE funding available

International / EU Applicants

If you are arriving after the UK has left the EU on January 1st 2021, you will require a visa to study in the UK, in which LCCA will not be able to sponsor you. To find out more information please visit apply to the EU Settlement Scheme

Course code


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Our Foundation in Design and Creative Business is dedicated to preparing students for a BA (Hons) Fashion Media & Promotion degree, this course celebrates the culture of each student whilst providing vital insight into higher education in the UK. You will get the opportunity to develop the appropriate skills, knowledge and confidence to successfully progress into Level 4.

In this year you will study four units which are designed to support you to develop your skills and academic practice in the foundation of fashion media and promotion with particular focus on academic writing, digital competency, communication, research skills, problem-solving, creative thinking and visual as well as innovative and critical thinking. This year is the foundation to support you to specialise in more specific and advanced areas of fashion media and promotion which can be applied to the creative industries.


At LCCA we accept students have decided to move on from their current institute to find a new place of study.

All of our UCA accredited UG degrees allow for direct entry onto the second year (Level 5) or third year (Level 6) of study depending on your existing qualifications. 

To verify if you qualify for direct entry, please contact us to discuss your admissions options.

BA (Hons) Fashion Media & Promotion Course Details


This 30-week course is designed to equip students with the academic skills and subject knowledge needed to progress on to study at undergraduate level. You’ll develop a unique portfolio of work throughout the course, helping you to progress onto a degree in any creative subject.

Stage 1
The first stage covers the key areas of related to your degree programme and will focus on either creative design or business. You’ll learn the theoretical knowledge and debates surrounding these disciplines and the historical and international contexts which underpin them. You will also will also being to build the foundations for studying at degree level.

Stage 2
This stage builds on the key research, analytical and reflective skills built in Stage 1. Students will also have the opportunity to explore specialist areas of study and focus on your chosen path within the creative arts or business.

Stage 3
Students undertake a self-directed, specialist project which will synthesise and conclude their newly learned knowledge. The Final Major Project consists of three units which include advanced language and study skills needed for progression onto an LCCA design or creative business undergraduate degree.


Modules include:

  • Introduction to Creative Business (pathway dependent)
  • Introduction to Design (pathway dependent)
  • English for Academic Purposes, Research & Study Skills
  • Visual Culture
  • Final Major Project


Year 1 of this fashion media and promotion programme will significantly enhance your fashion communication skills, teaching you how to effectively promote and market initial fashion concepts. As well as gaining a fundamental understanding of the fashion media industry, the first year will allow you to stimulate your creativity and develop innovative approaches to fashion promotion.

Combining theory with practice, this year will also teach you how to analyse innovative fashion imagery and understand the role of a fashion communicator in creating specific looks for brands and clients.

Modules include:

  • Brands: Past, Present & Future
  • Fashion Styling & Identity
  • Fashion Media & Publishing


Throughout the second year of this fashion communication and promotion course, you will have the chance to define your fashion identity by assessing which area of the industry you would like to specialise in. There will be a strong emphasis on fashion communication and media learning. You will also develop professionally by taking part in an industry placement and completing a self-reflecting audit which will help in the curation of your creative portfolio.

Modules include:

  • Fashion Film & Marketing
  • Digital Media & Branding
  • Fashion Film
  • Digital Branding


Combining all your theoretical knowledge and practical skills, the third year of this course will enable you to demonstrate all the specialist skills from previous project work via a portfolio. This is your chance to truly define your fashion identity through either a dissertation or research theory and a practice project. You will be able to synthesise and specialise what you’ve learnt so far will act as the first step towards your chosen career path.

Modules include:

  • Innovation for Industry
  • Creative Direction for the Fashion Industry


  • Research, Theory & Practice
  • Dissertation

You will have the chance to work with industry professionals to create visual branding, professional look books and moving image projects, developing your online marketing skills and helping you cultivate an original approach to fashion communication that will help you in your future career.

Graduates from this course usually become:

  • Creative directors
  • Art directors
  • Fashion filmmakers and directors
  • Fashion photographers
  • Fashion journalists
  • Stylists
  • Content and social media managers
  • Visual merchandisers
  • Trend forecasters
  • Buyers

Upon graduation, you may like to consider further study at postgraduate level. Our range of postgraduate degrees include:

  • MA Fashion Business and Management
  • MA Global Marketing and Communications
  • MA Luxury Business Management

See our course selection here



The standard entry requirements* for this course are one of the following:

  • 64 new UCAS tariff points, see accepted qualifications
  • Merit, Pass, Pass at BTEC Extended Diploma
  • Pass at UAL Extended Diploma
  • 64 new UCAS tariff points from an accredited Access to Higher Education Diploma in an appropriate subject
  • 24 points from the International Baccalaureate, see more information about IB entry requirements

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).


The standard entry requirements* for this three-year BA (Hons) Fashion Media and Promotion course are one of the following:

  • 112 new UCAS tariff points
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Merit, Pass, Pass at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in an appropriate subject
  • 27-30 points from the International Baccalaureate

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).


Other relevant and equivalent level 3 UK and international qualifications are considered on an individual basis and we encourage students from diverse educational backgrounds apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results.

Why study a BA in Fashion Media and Promotion At LCCA

LCCA strives to provide its students with both academic excellence, career focus and a friendly environment across all disciplines. Our boutique campus is located in Tower Hill, London with a range of facilities and equipment, making it the perfect place to study.

LCCA offers students opportunities to engage with experts both on and off campus.

Our teachers are experts in their field and will enrich your learning experience facilitating, your access to the most current industry expertise and networks across their creative specialisms.

We provide a range of top undergraduate and postgraduate programmes that are delivered in partnership with TEF Gold awarded institute, the University for the Creative Arts.


We provide dedicated facilities for students, helping them to produce work at an industry-level standard and preparing them for a bright future. These facilities are the reason why, upon graduation, our students feel prepared to start working from day one.

Our students have access to a range of specialist facilities across the college. These include:

  • Mac studios with 110 Apple iMacs: Software includes: GameMaker, Autodesk Maya, Unreal Engine, Cinema 4D, Adobe Creative Cloud applications.
  • Access to WGSN – a leading trend forecasting company for fashion and design businesses
  • Reprographic services
  • Fashion studios with 24 industrial sewing machines, overlockers and embroidery sewing machines
  • Printmaking facilities
  • Art and Design Studio

Whether you’re completing your first degree or undertak­ing further study to progress your career or change your career direction, LCCA’s strong industry links and wide networks will help you develop your skills, gain valuable experience and make contacts to boost your career opportunities.

·         Aitor Throup Studio LTD

·         Burberry

·         Calvin Klein Jeans

·         Chloé

·         Claret Press

·         Harrods

·         Hop Fashion

·         House of Fraser

·         James Lakeland

·         Jan Masny

·         Karen Millen

·         Christian Louboutin

·         Bartlett Mitchell

·         Boodica UK

·         Pringle of Scotland

·         Richard Boll

·         Soho House

·         Ted Baker

·         Tommy Hilfiger

·         YKK

·         Yulan Creative

·         Paul Smith

·         Louis Vuitton

·         Maria Grachvogel

·         Net-a-Porter

·         Little Wardrobe London Ltd

·         Claret Showroom

·         ZARA


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