The creative community has grown online over the past decade, and there are many enticing online career paths, including vlogging. Vlogging has grown to be such a significant trend that business experts have attempted to wrap their heads around it!
Although they may have existed before the term ‘influencer’ became widely used, fashion vloggers can be categorised within this group. These online fashion experts can attest to the fact that, whether you view fashion vlogging as a side hustle or a full-time job, it requires a lot of time, perseverance, and work.
If you're thinking about starting your own fashion vlog, you could be feeling anxious or overwhelmed with where to begin. We’re here to give you some guidance to get started.
What is fashion vlogging?
First off, a vlog is a type of video diary where the majority or all the information is in video form.
In these posts, you record a video of yourself speaking about a certain topic, an experience or simply about a product. You may now vlog about nearly anything, much like blogs. You can do live streams on social media platforms like Instagram and YouTube.
When it comes to fashion vlogging, you can start by making a video on everything associated with fashion, such as the latest fashion trends. You can show off your latest shopping haul, talk about various brands you love and why, cover different trends in the fashion industry or simply show off your Outfit of The Day!
How do you start a fashion vlog?
One thing you will notice in all fashion vloggers is that they take utmost care in shooting and editing their vlogs to make a high-quality relatable video for their target audience. Any social media site where you have a personal account allows you to start a vlog or submit one and you can make accounts just for your vlogging.
After you’ve created your account, understanding how to make a video is the next stage. You must first develop an intriguing script on a fashion-related subject in order to accomplish this. If the subject is connected to some current fashion trends, it’s even better.
to record your audio, you will need a recording tool, such as a webcam or specialised video camera, with an external microphone. Even your smartphone will work!
To produce a high-quality video, it is strongly advised to choose a decent place that is well-lit and quiet. Regardless of what platform you are working on, you should focus on developing high-quality content regardless of the platform you use. Poor audio or picture quality will only drive viewers away. Before publishing your video online, you might also want to modify it using the most recent tools and techniques. Also, to make your material more distinctive and appealing to your readers, it's crucial that you avoid copying other vloggers or influencers.
Fashion blogging vs. Fashion vlogging: Key differences
A fashion blogger writes blog entries for a website and frequently refreshes it with new entries and images. However, a fashion vlogger produces videos that are more likely to be found on social media sites like YouTube and Instagram rather than being posted on a personal blog or website.
Some people transition from working as fashion bloggers to vlogging. However, several vloggers who initially only produced and posted videos have since expanded to produce their own blogs, Instagram followings, and other types of material.
Tips to become a successful Fashion vlogger
Although you may have a good sense of style and knowledge about the newest trends, it takes more than that to create fashion vlogs and succeed as a fashion vlogger.
- Effort and patience brings results
A lot of effort is needed to produce and distribute high-quality material such as a YouTube video. Fashion vlogging also involves a lot of idea generation and it's crucial to consider fresh approaches for carrying out your concepts.
- Identify your market and audience
Finding a personal fashion sense and style is crucial in the era of the proliferation of traditional fashion vlogs. Make fashion videos that reflect your sense of style and the fashion you enjoy. Adhering to a specific style will help you connect and interact with the relevant audience, making your content more exclusive.
- Learn to edit and produce videos
Most probably, you'll work alone at first to come up with ideas, film the video, edit the footage, and arrange the upload. This means that you need to practise talking while facing the camera, shooting the video, and cutting the footage in an engaging way. The best part is that all you need to start is a smartphone. You can enhance your videos by finding the best viewpoint e.g. a well-lit area of your house with a nice background.
- Select a video-uploading platform
At this point, you must select a medium to publish the video content on. It is entirely up to you if you want to start a YouTube channel, a website devoted to fashion vlogs, or utilise another social media platform. However, you should also have a website that links to all of your channels and vlog entries.
- Maintain consistency and produce original content
The key is consistency, and great material never fails. Work consistently and you will continue to improve your video editing and shooting skills. You will also enhance your content by ensuring the core concept of your work is original and novel.
It is essential for you to understand and create your unique sense of style and branding. Once you are confident with uploading unique content, you are good to go!
What are the impacts of fashion vlogging on the fashion industry?
Vlogging is extremely popular and there are many reasons why people love to watch these videos.
A vlog video's typical runtime is 4-5 minutes, which provides viewers the freedom to watch shorter videos and access a wide variety of information without spending too much time. Blogging provides a relaxing pass time and within 5 to 6 minutes, vlogging enables viewers to relax.
Vlogging has made it simpler for creatives, content creators and business owners to share information with the public more easily. This allows for an increased experience of closeness between the audience and the content creator or business.
The audience is more likely to develop an emotional bond with the creators and more likely to support them or buy their product.
Using vlogging, the fashion sector has discovered several ways to draw customers. With the advent of influencer marketing, fashion firms have made it a custom to work with influencers that have significant social media followings to promote their products.
Often termed as ‘collaboration’ among influencers and vloggers with brands, this has opened doors for various fashion brands, big or small, to promote their goods, products or simply their journey to reaching a wider audience. It is safe to say that if an individual has access to a smartphone and internet connection, they are a potential consumer for these brands.
At the end of the day, this significant change in brand marketing through fashion vlogging has impacted the fashion industry on a large scale. You can learn more about such changes and impacts on the fashion industry through media with a degree course on fashion media and fashion promotion.
London College of Contemporary Arts offers a brilliant bachelor's degree course on Fashion media and promotion. The syllabus of the course has been created by industry professionals to help you gain essential skills for the fields of fashion communication and prepare you for exciting roles in the industry.
Click here to learn more about the Bachelor’s Degree in Fashion Media and Promotion at LCCA today!