Setting up an online business definitely has some huge benefits in comparison to a bricks and mortar establishment. Read on to learn more.

Decide what you want to sell

As we all know, there’s an unbelievable amount of competition when it comes to the business of fashion. From bigger organisation such as Pretty Little Thing, ASOS and Boohoo to smaller ones simply selling on eBay.

Thus, you must decide how you will differentiate yourself. Will you choose to only sell accessories, only sell items from one particular part of the world? You must do something so you stand out.

Shop for a manufacturer

If you decide to sell some of your own designs, then you may want to get in touch with a manufacturer to bring your designs to life.

However, if you make your own creation then there’s no need for this.

Create your website

Your website is where customers will buy your items, so make it memorable with an eye-catching logo and a pleasant design. You need to ensure your online space is as easy to use as possible, as consumers tend to have low patience levels!

To save costs, it’s not difficult to set up a site yourself, however, recruiting a web designer could reduce your workload.

Mobile app

These days, it’s important to have an app presence to as this is where the majority of site traffic comes from now. So, you may want to give this a try.

Promote your business

It’s easy to promote your site for free using social media apps such as Instagram or Facebook. Using the right hashtags, taking beautiful photography and being aware of what’s trending will certainly help you.

We hope you enjoyed your post. If you see yourself doing this in the future, but would also like a fashion qualification, LCCA has a few options for you:

BA (HONS) LUXURY, FASHION BUSINESS AND MARKETING

BA (HONS) FASHION DESIGN

MA FASHION RETAIL AND LUXURY MANAGEMENT