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The Ultimate Guide to Fashion Marketing
26 April 2023
Fashion
Sushree Saloni Rath

Fashion marketing is a rapidly growing industry that requires a unique set of skills from creativity to communication to overall business proficiency. It is a subset of the broader business marketing field that focuses explicitly on promoting and selling fashion products or brands. 

It involves developing marketing campaigns that display the unique aspects of a particular fashion brand or product line, finding target audiences and developing strategies to reach them effectively.

 

 

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How Bleisure Travel is Revolutionizing the Hospitality Industry
23 March 2023
Hospitality

What if your business trip could also be your holiday?

Bleisure travel is a perfect blend of business and leisure that allows weary travellers to stay longer, explore more and experience things in an unusual way. As the name implies, “bleisure” combines business and leisure experiences into one unforgettable trip.

What makes this trend so exciting is its ability to combine two seemingly contradicting elements – work and play – into one seamless experience. On top of this, bleisure travel also has tangible benefits for companies who embrace this trend.

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What is fashion vlogging and how has it impacted the fashion Industry?
14 February 2023
Fashion
Sushree Saloni Rath

The creative community has grown online over the past decade, and there are many enticing online career paths, including vlogging. Vlogging has grown to be such a significant trend that business experts have attempted to wrap their heads around it!

Although they may have existed before the term ‘influencer’ became widely used, fashion vloggers can be categorised within this group. These online fashion experts can attest to the fact that, whether you view fashion vlogging as a side hustle or a full-time job, it requires a lot of time, perseverance, and work.

If you're thinking about starting your own fashion vlog, you could be feeling anxious or overwhelmed with where to begin. We’re here to give you some guidance to get started.

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How Will a Business Manager Enhance Your Company’s Performance?

08 February 2023
Business
Sushree Saloni Rath

As your organisation starts a new economic year, concerns about what teams across your company can do to enhance quality and ensure company performance is able to reach ambitious expectations are certain to arise.

Every business owner seeks to enhance the performance of their business. Management consultants discuss KPIs and productivity, corporate culture, and company strategy. 

But where do you even begin?

The productivity of a company's personnel is essential to its success. Every leader, businessman, and investor want their team to function and complete duties in accordance with their roles, goals, and obligations, as well as those of the departments they work in since this will help to promote their product.

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What Skills are Necessary to Launch a Prosperous Career in Hospitality Management?
16 January 2023
Hospitality

Do you love exploring new locations and travelling?

Are you eager to start a career in a field that is expanding and changing quickly?

Tourism, entertainment, events, and travel are some of the most active sectors in the world, and the hospitality industry has had to advance significantly to keep up with changing traveller preferences and offer more distinctive and individualised experiences.

So, it makes an impact to have a degree in hospitality management on your resume.

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What Is environmental graphic design?
21 November 2022
Graphic Design
Sushree Saloni Rath

Environmental graphic design has been applied extensively throughout history in places such as schools, galleries, workspaces, and more. It can be seen in everything from ancient Egyptian inscriptions decorating tomb walls to contemporary room paintings in lobbies.

It aims to change how individuals relocate through space, engage with others, and feel while they are there. It goes far beyond simply designing a room's structure or a wall's paintings. The environment and the human condition can be impacted by anything, from the colour of a wall to the sound that feet make on the ground.

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