Media marketing is one of the most popular and frequently employed methods of business marketing. Electronic media, such as television, radio and newspapers, can be an offline or online medium, unlike print.


Nowadays, most internet users carry out a web search before purchasing a brand or product. Additionally, social media plays a big part in product research.


Despite this, it is incorrect to assert that more conventional forms of marketing strategies are no longer used. We continue to view TV advertisements, outdoor billboards, and other "conventional" advertisements.


Can we truly argue that social media marketing, as well as internet marketing in general, differs from traditional marketing?


Social Media Marketing: What is it?


If you use social media sites, you have undoubtedly come across advertisements, recommendations from influencers, or hashtag searches that target your demographic. 

The goal of social media marketing strategies is to advertise a service or product and draw in new clients by utilising social media platforms. You must adhere to the following three standards if you want to be successful with social media marketing for business:


  1. Authenticity
  2. Transparency
  3. Honesty


Every effective social media marketing plan begins with creating and supporting interaction between the brand and its followers.


Traditional Marketing: What is it?


Traditional marketing involves promoting and selling a product or service using conventional media such as print, broadcasting, direct mail, and other outward lead-generation strategies.


Print advertising was created when newspapers were a thing and firms began placing their advertisements there. But traditional marketing strategies really took off during the Enlightenment and Industrial Revolution periods. At that time, the world learned about product demos, celebrity endorsements, and product differentiation.


How does modern conventional marketing fare? Does it still apply today?


Conventional means of product promotion can still be useful although digital marketing is currently receiving most of the attention.


Social Media Marketing vs Traditional Marketing


It is critical to fully grasp each idea to comprehend how social media marketing differs from traditional marketing.


Any marketing technique used before the internet's rise is considered traditional marketing, often known as offline marketing. It includes tactics and strategies based on print media, including broadcast and television ads, mailers, door-to-door pamphlets, and newspaper or magazine ads.


On the other hand, social media marketing is an integral aspect of the broader idea of digital marketing, which is a catch-all word often used to refer to online marketing tactics based on the capabilities of the internet. Social media marketing, as the name implies, takes use of the popularity of social media sites.


What advantages do social media marketing strategies offer?


The social media landscape is quite varied. With the right approach, you can quickly grow engagement. The issue is that social media platforms are extremely competitive, making it difficult to stand out among your competitors. What can you do, then, to make your brand more distinctive?


The easiest way to enhance your marketing game is to convey a story via your brands and products. While social media platforms provide a variety of content possibilities to interest users, you should aim to connect your story to a relevant experience for your followers.


Another benefit is that social media can increase your visibility and present you to the globe if you are new to your sector of business. This is made possible through hashtags, which will promote awareness of your brand.


Although hashtags are used on every social media platform, some platforms rely on them more than others. When you think about hashtags, social media websites may come to mind because all popular subjects are optimised, using them to aid in better tracking.


What are the benefits of traditional marketing?


Traditional marketing is still efficient at enhancing your brand, even though digital marketing has replaced it in many businesses. A wide audience can also be reached through traditional marketing in ways that digital marketing cannot.


To connect with clients personally and reach local audiences, traditional marketing is crucial. More than ever, modern customers depend on relationships. They will pick companies that they believe genuinely care about their welfare and quality of life.


Attempts to connect with your intended audience will feel less commercial and more natural as an outcome.


The public remembers traditional marketing techniques better and for a longer period. The same television advertisement, flyers, business cards, or brochures can be used more frequently. 


As a result, you do not need to create added content as frequently to market your goods or services, suggesting that traditional marketing methods are more sustainable.


Which is better for your company: a social media plan or a traditional marketing approach?


Although social media marketing and traditional marketing have similar objectives, they each require a different strategy to achieve them. Additionally, the two strategies employ KPIs in diverse ways. KPIs are measures that assess the effectiveness of various consumer engagement strategies.


Social media marketing frequently employs KPIs that gauge relationships with current clients because of their interactive character. While traditional marketing uses KPIs that gauge client expansion, such as foot traffic to a retail establishment,


Traditional marketing focuses on offline media, whereas social media focuses on interactive social media platforms.


While traditional marketing strategies are typically more static and target a wider audience, social media enables more flexible and individualised content.


Whatever business marketing strategy you choose for your firm, you will be a key player in expanding the business's reach and promoting its expansion. Whether you are developing a campaign offline or online, the ability to develop methods to engage the audience and impact behaviour makes it an important job in business.


The BA in Business Management at the London College of Contemporary Arts was created with the University for the Creative Arts, with the goal of assisting you in developing into a skilled business professional, this degree will expose you to important facets of industry, such as the various forms of marketing and how to use them.

To enrol in this course and begin developing your marketing and business skills, click here.


This article was written by Sushree Saloni Rath.