They’ll be in the Mahon Point Shopping Centre in the former, and Whitewater Shopping Centre in the latter with the company saying a significant number of jobs will be created.
While vacant department store sites can be difficult for landlords to fill given their large size, when they’re in prime locations, they’re a golden opportunity for a business like Frasers that’s in expansion mode. And we assume the rent deals it’s been able to strike will have been fairly generous.
The higher-end Frasers concept grew out of the firm’s House of Fraser chain that the then-Sports Direct acquired out of administration in 2018.
The move upmarket came as the firm also worked to give its Sports Directchain a more premium image and added new locations for its high-end Flannels chain.
The two new Frasers sites will carry hundreds of brands covering categories from fashion to beauty, accessories and designer kidswear. Sport will also be a key feature with Sports Direct set to have a home in both of the stores.
In fact, the Sports Direct locations will open first, later this year, with the Frasers branches to debut early next year. Via FashionNetwork