Dubbed 'Brady', the men’s wear label, which consists of activewear and training clothes, was developed over the last three years with co-founder Jens Grede, who works with Kim Kardashian on her Skims brand, along with designer Dao-Yi Chow, who co-founded the streetwear label Public School New York.
Debuting in December, the collection uses "innovative technologies, advanced fabrications and more sustainable practices to offer intelligently designed and highly engineered pieces for optimal performance on and off the field," according to a press release.
The brand will be sold direct-to-consumer at brady-brand.com with the first drop set to feature a range of product from the 'Train' and 'Live' collections.
This is not his first business venture. Tom is the owner of the TB12 fitness program, which already includes a book, supplements and workout gear. He has also partnered with the likes of IWC Schaffhausen and starred in fashion campaigns for Ugg for Men. Via FashionNetwork