Estée Lauder-owned Jo Malone said the collaboration will enable the brand to scale its presence across Southeast Asia, “ensuring a luxurious online shopping experience identical to their offline stores”.

Housed on the LazMall Prestige portal, the UK beauty brand’s ‘Super Brand Opening’ will launch on 15 October in Singapore. Besides the signature line-up of fragrant lifestyle products, “consumers can be fully immersed in the unique Jo Malone London enchanting brand story and learn more about their favourite fragrance families”.

The offer includes Scent Finder, Scent Pairing and Art of Gifting services, while interactive livestream programmes on LazLive will also be curated "for shoppers to learn more about the brand's Cologne, Home and Bath & Body products”.

Crystal Lai, VP and GM of Jo Malone London, Asia Pacific said: “As shoppers increasingly turn to trusted e-commerce platforms for authentic products and a seamless online shopping experience, our launch on LazMall is a big step forward to deepen our presence in Southeast Asia”. Via