Fox’s stylist Maeve Reilly also worked on the 40-piece collection. It includes “interchangeable day/night pieces” that we’re told “will make you feel confident and sexy throughout autumn”. The campaign shoot by Felisha ToeIntino rams home the sexy message.

Pieces in the line-up include a big variety from thigh-high boots to boyfriend jeans, a retro padded-shoulder blazer dress and a zebra-print trench.

“I’ve always wanted to have my own collection and boohoo really gave Maeve and I the freedom to express ourselves”, Fox said.

The collection retails from October 19 and will come in UK sizes 6 to 20.

A succession of e-tailers have launched collections with influencers in recent years and Boohoo seems to have scored a coup here with Fox being one of the most prominent. Her fashion choices are known to spur strong sales and her choice of a dress with front lacing at the recent Met Gala reportedly drove searches for lacing much higher at the time.

The Boohoo link-up is Fox’s first fashion collab and the e-tailer actually said the launch is its “biggest collaboration yet”. Via FashionNetwork