Hotter Shoes will be floated on AIM as part of Electra’s own float when the parent business’s name will also be changed to Unbound Group.

The company and the brand will be making the most of the strong Hotter appeal to older consumers to come up with a marketplace “delivering a range of products and services that support the wellbeing and active lifestyles of our chosen customer community”.

It will sell apparel and wellness products, including complementary labels from third parties. The marketplace concept will launch in the first half of next year.

It comes as the 55+ age group that Hotter targets is increasingly focused on its general wellbeing. That demographic is also ever-more digital (especially post-pandemic) and Hotter’s own recent pivot from physical stores to online is exploiting this. Via FashionNetwork