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This BA (Hons) Fashion Marketing Management course, developed in partnership with TEF Gold awarded institute the University for the Creative Arts, will equip you with the industry knowledge and specialist skills needed to thrive within today’s fast-paced fashion world. The course is designed to ensure you stay up-to-date with the latest trends of fashion business management and gain the transferable skills needed to significantly enhance your prospects within the fashion industry.
You will be taught essential marketing and management tools needed to kick-start your fashion career. Students will have the opportunity to think strategically whilst enhancing their creativity and professional skills. This fashion marketing course also provides students with the opportunity to work with industry professionals to ensure you are workplace ready upon successful completion of the course.
Full-time, on campus
University for the Creative Arts
UK/EU citizens - £9,250 per annum
SFE funding available
The first year of this course will provide you with a fundamental understanding of fashion marketing and creative fashion business and management as well as key brand management techniques and fashion buying and merchandising.
Gain a solid understanding of the fashion marketplace, core knowledge that is needed to progress onto the second year of the course. You will also learn key aspects of fashion marketing to understand the importance of customer relationship with products.
Fashion Branding and Promotion
Throughout this unit, students will learn the processes of fashion branding and the importance of effective brand management.
Fashion Buying and Merchandising
This unit will teach you how to effectively build your product from concept to consumer. You will learn core theories of fashion buying and merchandising, as well as learning product management, merchandising strategies and how to align them with your overall brand strategy.
Understand fundamental principles of fashion management and fashion business with a global context. You will learn the different factors affecting fashion marketing and consumer groups as well as assessing sustainability within the fashion world.
Year two of the BA (Hons) Fashion Marketing Management allows you to work out in which area you would like to specialise in and hone your skills during an industry work placement. Key areas of study include fashion forecasting, visual merchandising and professional practices.
Forecasting and Fashion Futures
This unit emphasises the importance of predicting future trends within the fashion industry. You will understand the role fashion forecasting plays across strategic industry sectors, including product development, retail and marketing.
Visual Merchandising and Experiential Retailing
Students will learn the importance of visual merchandising with the ever-important ‘customer experience’ during this unit. Everything from the design of the floor plan to store windows and the ‘look’ of mannequins will be examined to ensure you have the tools to engage and inspire your target audience.
Professional Practice and Industry Placement
This module will allow you to experience the fashion industry first-hand as you undertake an industry placement whilst enhancing your professional CV. You will gain essential workplace skills and have the opportunity to assess your own strengths, weaknesses and career ambitions.
The third year of this fashion marketing course will encourage further independent work as you complete an industry-linked final major project.
This unit will allow you to perform thorough, investigative research in order to propose a new fashion business concept. Your analysis should take the competitive business marketplace into consideration, ensuring your research is innovative and will effectively reach your target audience.
Trend Forecasting and Concept Development
The core focus of this unit is to discover future trends within a chosen market sector from a thorough analysis of the macro-environment.
Strategic Implementation and Career Planning
Combining all your analytical research, this unit involves producing a market report, visual pack and final research project which should be in line with your career goals within fashion business management
LCCA strives to provide students with academic excellence, career focus and a friendly environment.
We provide dedicated facilities for students, helping them to produce work at an industry-level standard and preparing them for a bright future. These facilities are the reason why, upon graduation, our students feel prepared to start working from day one. Our students have access to a range of specialist facilities across the college. These include:
This Fashion Marketing Management course will provide you with the necessary skills to pursue a wide range of roles within the fashion industry, including head office roles within retail organisations and clothing companies.
Alternatively, you will also be equipped to join a fashion business start-up or, follow in previous graduates’ footsteps and run your business.
Once you’ve graduated from the programme, you may also like to consider further study at postgraduate level.
Whether you’re completing your first degree or undertaking further study to progress your career or change your career direction, LCCA’s strong industry links and wide networks will help you develop your skills, gain valuable experience and make contacts to boost your career opportunities.
· Aitor Throup Studio LTD
· Calvin Klein Jeans
· Claret Press
· Hop Fashion
· House of Fraser
· James Lakeland
· Jan Masny
· Karen Millen
· Christian Louboutin
· Bartlett Mitchell
· Boodica UK
· Little Wardrobe London Ltd
· Claret Showroom
· Louis Vuitton
· Maria Grachvogel
· Paul Smith
· Pringle of Scotland
· Richard Boll
· Soho House
· Ted Baker
· Tommy Hilfiger
· Yulan Creative
Here, you will find everything you need to know regarding the application process, and any other practical information you may require, including details of our open days and advice on how to prepare for your interview with us.
The standard entry requirements for this course are:
One of the following:
And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).
Other relevant and equivalent level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds apply.
Please complete the form and we will contact you as soon as possible.