FASHION PROMOTION AND MARKETING


CPD in Fashion Business

CPD FASHION DESIGN FASHION PROMOTION AND MARKETING

ENQUIRE ABOUT THIS COURSE


Open Day

23rd Jun - 2018

Book

COURSE OVERVIEW


Our Professional Training Course ‘Fashion Promotion and Marketing’ will introduce you to the basics of promotional and marketing activities within fashion industry, develop your understanding of the concept of Fashion Promotion in the wider context of the fashion industry, exploring the traditional promotional activities and the emergence and evolvement of new promotional methods and strategies. It provides you with the chance to develop an overview of the fashion promotion and marketing theories, examining professional roles and the interaction of organisations, media and consumers. Individual studies will include analytic research into aspects of promotional or marketing activities of current practitioners, as well as assimilating the knowledge gained to synthesise marketing or promotional material relevant to an identified campaign, your own design portfolio or more speculative proposals leading towards new directions in your own work.

WHO IS THIS COURSE FOR?

Material is introductory and designed to impart basic awareness of the topic. Fundamentals and key issues will be addressed. Our course is aimed for individuals looking to learn specific theories and principles and research skills as well as knowledge and understanding of professional requirements of fashion industry to boost their CV and awareness. This course is of particular interest to individuals wanting to develop a more coherent understanding of the promotional activities in fashion, how technological development has changed the promotional industry in fashion and what are the theories and frameworks used to create a successful promotional and marketing campaign in fashion.

WHY TAKE THIS COURSE?

This course provides an understanding of the way fashion promotion and marketing industry works, how promotional activities are planned and how to create a marketing campaign for a chosen brand. You will learn specific theories utilised by marketing professionals to gain a deeper understanding on how to plan a marketing and promotional campaign for a chosen brand and become a more astute customer as well as a fashion business professional enabling you to understand and see how the promotional industry around us works either from a consumer perspective or from a business perspective.

WHAT WILL I EXPERIENCE?

The course will introduce you to the fundamentals of fashion marketing and promotion, what are the 4 P’s of marketing in fashion and how different market levels use different promotional activities aligned with their brand. You will learn the frameworks and theories to enable you to plan a marketing and promotional campaign for a chosen product or service within fashion industry.

WHAT WILL I LEARN?

  • Understand the fashion Promotion Industry and its component parts
  • Be able to research and analyse promotional strategies and campaign planning
  • Research the promotional methods used by a selected product or service
  • Evaluate promotion strategy in terms of fitness for purpose and effectiveness

WHAT OUR STUDENTS SAY


CHOOSE FROM THE FOLLOWING RELATED FASHION BUSINESS CPD COURSES


Our courses not only help you to broaden your range of transferable skills but also aids in gaining a more advanced know-how in the subject. You have the option to choose all the 9 modules in Digital Graphic Design or select individual modules where you need to develop your professional knowledge, (enquire for more details):

DOWNLOADS


Top

enquire now

Enquire now

Please fill in the following form and we will contact you as soon as possible.

Thanks.

Please enter your first name
Please enter your last name
Please enter a valid telephone number