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Visual merchandising, is the activity of promoting the sale of goods. This includes combining product, environment, and space into a stimulating and engaging display to encourage the sale of a product or service. Visual merchandisers can use many elements in creating displays, including colour, lighting, space, product information, sensory inputs such as smell, touch and sound, as well as technologies such as digital displays and interactive installations.
WHO IS THIS COURSE FOR?
This module will introduce learners to a range of visual merchandising and display techniques used in the industry providing an opportunity for learners to apply all the techniques in presenting a display of goods appealing to a targeted customers. Case studies and personal experiences, as both a customer and retail employee will be used so that learners gain an understanding of the psychological techniques both tangible and intangible techniques retailers use to persuade customers to buy.
WHY TAKE THIS COURSE?
This course is designed to keep up with the rapid pace of the creative sector, developing not only your skills and knowledge, but giving you room to specialise in what interests you. This course provides an understanding of the principles of different areas of digital graphic design industry and theories and strategies used in contemporary digital media, boosting the learner confidence in understanding the industry and helping to develop their eye for design and successful marketing and promotion tactics.
WHAT WILL I EXPERIENCE?
This module is designed to make you think, respond and produce dynamic creative work. You will develop your design and practical skills to standards that will impress the retailers you deal with, learning to source stunning materials, graphics and equipment to carry out your ideas, and to negotiate with suppliers to get the best deal. You will work on projects that will direct you to develop leadership and management skills to get the best out of your team, and learn to use a range of business and design software.
WHAT WILL I LEARN?
- Understand the visual merchandising and display techniques used in the industry
- Identify how space is used for merchandising and displaying goods
- Understand the psychology used in visual merchandising to influence customers to purchase goods
- Plan and assemble a safe visual merchandising display for a range of goods
WHAT OUR STUDENTS SAY
"My classmates are all from different cultures and backgrounds from all around the world, so it also helps me to learn more about others."
HND Fashion & Textiles
"By supporting exhibitions and photography guest speaker events LCCA does a great job. I hope students will realise this great opportunity and make the most of it."
"Getting to know the various drawing techniques from Mark Shaw was exciting and very interesting. One of my favourite memories at LCCA was a cubism drawing session with a still life which was rotating."
Joshep Richard Bagnall
Foundation in Art & Design
CHOOSE FROM THE FOLLOWING RELATED GRAPHIC DESIGN CPD COURSES
Our courses not only help you to broaden your range of transferable skills but also aids in gaining a more advanced know-how in the subject. You have the option to choose all the 9 modules in Digital Graphic Design or select individual modules where you need to develop your professional knowledge, (enquire for more details):