CORPORATE IDENTITY AND LOGOTYPE
Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Corporate identity is made apparent in the many different ways the organization comes into contact with the outside world, such as the quality of its products, the efficiency of its offices and factories, the attitudes of its employees, its PR profile and the tone of its advertising. Every organization has a strong interest in controlling and managing its corporate identity so that it can be developed as a corporate asset and a management tool.
WHO IS THIS COURSE FOR?
This module will introduce learners to a range of Digital and display techniques used in the industry providing an opportunity for learners to apply all the techniques in presenting a display of goods appealing to a targeted customers. Case studies and personal experiences, as both a customer and retail employee will be used so that learners gain an understanding of the psychological techniques both tangible and intangible techniques retailers use to be noticed on the market.
WHY TAKE THIS COURSE?
This course is designed to keep up with the rapid pace of the creative sector, developing not only your skills and knowledge, but giving you room to specialise in what interests you. This course provides an understanding of the principles of different areas of digital graphic design industry and theories and strategies used in contemporary digital media, boosting the learner confidence in understanding the industry and helping to develop their eye for design and successful marketing and promotion tactics.
WHAT WILL I EXPERIENCE?
Learners will have an opportunity to apply the lessons through their analysis of the communications practices of a major business that they select themselves and follow throughout the module.
WHAT WILL I LEARN?
- Explore and produce creative and imaginative visual images to communicate a corporate message
- Produce work which demonstrates a clear understanding of the problems inherent in communicating a corporate message
- Produce an imaginative corporate identity that communicates effectively Evaluate the corporate identity.
- Apply the corporate identity to a diverse range of applications
WHAT OUR STUDENTS SAY
"My classmates are all from different cultures and backgrounds from all around the world, so it also helps me to learn more about others."
HND Fashion & Textiles
"By supporting exhibitions and photography guest speaker events LCCA does a great job. I hope students will realise this great opportunity and make the most of it."
"Getting to know the various drawing techniques from Mark Shaw was exciting and very interesting. One of my favourite memories at LCCA was a cubism drawing session with a still life which was rotating."
Joshep Richard Bagnall
Foundation in Art & Design
CHOOSE FROM THE FOLLOWING RELATED GRAPHIC DESIGN CPD COURSES
Our courses not only help you to broaden your range of transferable skills but also aids in gaining a more advanced know-how in the subject. You have the option to choose all the 9 modules in Digital Graphic Design or select individual modules where you need to develop your professional knowledge, (enquire for more details):