In this module you will study the fundamental principles of creative communication and the organizational and global business contexts within which they function. The learner will develop key practical skills such as how to undertake research, how to create an advertising campaign, how to write convincingly, how to build a brand and how to present to a client. You’ll learn how to pitch your work to a creative team and take on board feedback.
WHO IS THIS COURSE FOR?
Our Branding Module is aimed for creative individuals looking to learn specific techniques or a professional in search of skills to boost their CV, focusing on a stimulating list of study options to suit your interests or career choice such as working within an advertising agency, managing creative teams, international marketing, consumer analysis, social media and lots more.
WHY TAKE THIS COURSE?
This course is designed to keep up with the rapid pace of the creative sector, developing not only your skills and knowledge, but giving you room to specialise in what interests you. This course provides an understanding of the principles of different areas of digital graphic design industry and theories and strategies used in contemporary digital media, boosting the learner confidence in understanding the industry and helping to develop their eye for design and successful marketing and promotion tactics.
WHAT WILL I EXPERIENCE?
This module is designed to make you think, respond and produce dynamic creative work. You will develop an in-depth conceptual and technical knowledge of web designing, looking at live projects production. You will have the opportunity to communicate ideas and concepts related to personal, corporate and commercial environments, also clients, audience and individuals.
WHAT WILL I LEARN?
- Produce work which demonstrates a clear understanding of the problems inherent in communicating a corporate message
- Produce imaginative visual images that effectively communicate a corporate message
- Apply the corporate identity to a diverse range of applications
- Evaluate the corporate identity forms in terms of how effectively it communicates
- Make a critical analysis of current corporate identities and understand the factors affecting corporate identity
WHAT OUR STUDENTS SAY
"My classmates are all from different cultures and backgrounds from all around the world, so it also helps me to learn more about others."
HND Fashion & Textiles
"By supporting exhibitions and photography guest speaker events LCCA does a great job. I hope students will realise this great opportunity and make the most of it."
"Getting to know the various drawing techniques from Mark Shaw was exciting and very interesting. One of my favourite memories at LCCA was a cubism drawing session with a still life which was rotating."
Joshep Richard Bagnall
Foundation in Art & Design
CHOOSE FROM THE FOLLOWING RELATED GRAPHIC DESIGN CPD COURSES
Our courses not only help you to broaden your range of transferable skills but also aids in gaining a more advanced know-how in the subject. You have the option to choose all the 9 modules in Digital Graphic Design or select individual modules where you need to develop your professional knowledge, (enquire for more details):