FASHION BUYING AND MERCHANDISING
Save 15% if you book 1 or more CPD modules and up to £300 if you book all 9.
Our Professional Training Course ‘Fashion Buying and Merchandising’ introduces you to the core aspects of this area of specialism in the current fashion industry. You will learn about the role of the fashion buyer and visual merchandiser and how these roles form the focus of successful range planning. The importance of knowing the customer is at the heart of successful buying, successful visual merchandising on the other hand drives the sales of products and solidifies the image of a brand in the market place. The relationship of these two in building successful marketing and branding strategies will be investigated during the module. Main key performance indicators that are used by the buying and merchandising teams to monitor results are investigated and the basics of academic theories on segmentation, consumer profiling and the product life cycle are covered during this module.
WHO IS THIS COURSE FOR?
Material is introductory and designed to impart basic awareness of the topic. Fundamentals and key issues will be addressed. Our course is aimed for individuals looking to learn specific theories and principles and research skills as well as knowledge and understanding of professional requirements of Fashion Buying and Merchandising to boost their CV and awareness.
WHY TAKE THIS COURSE?
This course provides an understanding of the principles of different areas of fashion buying and merchandising. You will learn about the KPI’s and how successful buying can be measured and how to avoid pitfalls as a buyer. Theories and strategies used in contemporary merchandising will be covered, boosting the learner confidence in understanding the industry and helping to develop their eye for successful merchandising and buying techniques.
WHAT WILL I EXPERIENCE?
The lesson plan will take you through from the principles of fashion buying and merchandising to the different market levels and the main buying strategies as well as the steps to successful merchandising in a chosen market. Customer profiling and identifying a target market are also key elements of this course as they play an important role in a way products are merchandised to the selected audience, both on and offline. You will gain an up to date understanding of the fashion industry, buying and merchandising today as well as future trends and developments within it.
WHAT WILL I LEARN?
- Understand the basics of fashion buying and merchandising
- Understand the role of fashion buyer in the fashion industry
- Understand the role of merchandising in successful promotion and selling a clothing collection
- Be able to name and comprehend the use of KPI’s in fashion buying and merchandising
WHAT OUR STUDENTS SAY
"My classmates are all from different cultures and backgrounds from all around the world, so it also helps me to learn more about others."
HND Fashion & Textiles
"By supporting exhibitions and photography guest speaker events LCCA does a great job. I hope students will realise this great opportunity and make the most of it."
"Getting to know the various drawing techniques from Mark Shaw was exciting and very interesting. One of my favourite memories at LCCA was a cubism drawing session with a still life which was rotating."
Joshep Richard Bagnall
Foundation in Art & Design
CHOOSE FROM THE FOLLOWING RELATED FASHION BUSINESS CPD COURSES
Our courses not only help you to broaden your range of transferable skills but also aids in gaining a more advanced know-how in the subject. You have the option to choose all the 9 modules in Digital Graphic Design or select individual modules where you need to develop your professional knowledge, (enquire for more details):