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This module builds upon introductory knowledge and skills in fashion branding and the branding process to enable you to examine the fashion market and associated marketing environment.
It explores branding and communication in the context of the fashion industry. Students will learn the basics of how branding is used in fashion to differentiate between different market levels and how promotion and marketing tie in with the branding process and positioning in the market. The relationship between online and offline branding will also be explored and how successful branding drives businesses forward in fashion.
WHO IS THIS COURSE FOR
Our course is aimed for individuals looking to learn specific theories and principles and research skills as well as knowledge and understanding of the branding process of fashion industry to boost their CV and awareness. This course is of particular interest to individuals wanting to develop a more comprehensive understanding of the importance of successful branding and positioning fashion, how technological development has changed the promotional industry in fashion and what are the theories and frameworks used to create a successful branding campaign in fashion.
WHY TAKE THIS COURSE
This course helps learner to understand what branding in fashion means, how successful branding equals profitable business and what are the components and the process of branding when creating a new fashion label or when entering the market as a new designer.
The course will give learner knowledge on how to implement a branding strategy to a start up business idea or how to rebrand an existing business to gain more visibility or attract a new target market.
WHAT WILL I EXPERIENCE
You will gain an understanding on how branding in fashion works in different market levels, what are the steps to take in order to create a branding strategy, a short history into branding, when it started and how it has developed throughout times as well as what the changes in technology mean for fashion branding.
WHAT OUR STUDENTS SAY
"My classmates are all from different cultures and backgrounds from all around the world, so it also helps me to learn more about others."
HND Fashion & Textiles
"By supporting exhibitions and photography guest speaker events LCCA does a great job. I hope students will realise this great opportunity and make the most of it."
"Getting to know the various drawing techniques from Mark Shaw was exciting and very interesting. One of my favourite memories at LCCA was a cubism drawing session with a still life which was rotating."
Joshep Richard Bagnall
Foundation in Art & Design
CHOOSE FROM THE FOLLOWING RELATED FASHION BUSINESS CPD COURSES
Our courses not only help you to broaden your range of transferable skills but also aids in gaining a more advanced know-how in the subject. You have the option to choose all the 9 modules in Digital Graphic Design or select individual modules where you need to develop your professional knowledge, (enquire for more details):