Graphic design amalgamates technology and creativity to generate something visual, whether it be a poster or a logo. Since it is one of the key components of visual marketing, the responsibility of attracting attention from potential customers lies with graphic designers by producing engaging content. A gripping design appeals to the customers’ eyes and helps grow brand engagement. This sector has experienced many changes with the growth of new technology moulding the face of the industry at every step.
If you are a graphic designer or are thinking of pursuing a graphic design degree, this article will help you understand the up and coming trends in the industry. Take a look at the list of top 7 trends of 2019!
1. Bold is beautiful
As typography is a critical element of designs and visuals, designers tend to experiment with different typographies in order to work out which design will have a lasting impact. Of late, bold typography has come to be a favourite technique of graphic designers using vivid colours or large fonts. The purpose is to create a powerful impression by helping the written message stand out visually. Using bold typography is considered an effective strategy since brands are constantly trying to stand out in the marketplace.
2. Clear, concise and minimal
For some time now, minimalistic designs have dominated marketing campaigns which can be accredited to the growing viewership of ads on smartphones and tablets. Brands are making a conscious effort to present their ad designs in a clear and concise manner. This uncluttered design is expected to be adopted by brands throughout 2019 to ensure that the bright colours, palettes and gradients reflect beautifully on smart devices, irrespective of the screen size.
3. 3D illustrations
3D illustration elevates product and ad designs to a different level altogether; it has great potential in enhancing brand engagement and garnering customers’ attention instantly. The combination of 3D illustrations with texturing and colours allows brands to package products in an abstract way and to better communicate the brand’s vision to the customers.
4. Authentic stock photography
While the internet is full of stock images, they often lack variety and overuse presents the risk of redundancy. In the wake of this, brands have taken charge of creating authentic stock images using graphic design and stock photography techniques. Stock photography is used to generate images that appear genuine and are likely to appeal to customers. In fact, many organisations have gone one step further and have created an in-house stock photography gallery to cater to their diverse marketing needs.
5. Open composition designs
Gone are the days when designs were limited to the edges of a frame. Nowadays, designs break boundaries to present a larger than life visual to viewers. These designs are particularly groundbreaking as they use all available space for designing. For instance, many websites have come up with designs where its elements venture beyond the images on the screen. It allows viewers to scroll horizontally or vertically, while still experiencing different aspects of the same design.
6. Fluidic designs
This graphic design trend is used to create liquidity among the subjects in an image. Fluidic designs help visuals appear more natural. Depending on the textures included, this design could transform the design from something generic-looking and add a dramatic effect to the visual. Brands use this graphic design technique to give viewers an exciting visual experience.
Doodles can add a fun element to the designs, particularly if you’re working with a brand that wants to present itself in a quirky and friendly way. Doodles, combined with splashes of colour and a warm background, can leave a strong impression on the viewers’ minds. They are tricky to create, especially since they must have a professional look and be consistent with the brand’s image.
As graphic design is becoming a more popular tool in marketing, organisations are looking to hire graphic designers with strong skillsets and an abundance of creativity. Furthermore, graphic designers should also be well-versed in the latest graphic design technologies in the market. There are several graphic design software for beginners programmes that can strengthen your technical knowledge in this field. If you want to become a graphic designer, you can opt for the HNC/HND Graphic Design programme offered by the London College of Contemporary Arts (LCCA). Based in a central location in London, LCCA offers students the opportunity to explore their niche in a creatively charged environment. This could be your chance to make it big in the graphic design industry, so enrol on our course now!
This article was written by Meghdeep Patnaik and edited by Emma Chadwick.