Visual merchandising, is the activity of promoting the sale of goods. This includes combining product, environment, and space into a stimulating and engaging display to encourage the sale of a product or service. Visual merchandisers can use many elements in creating displays, including colour, lighting, space, product information, sensory inputs such as smell, touch and sound, as well as technologies such as digital displays and interactive installations.
WHO IS THIS COURSE FOR?
This module will introduce learners to a range of visual merchandising and display techniques used in the industry providing an opportunity for learners to apply all the techniques in presenting a display of goods appealing to a targeted customers. Case studies and personal experiences, as both a customer and retail employee will be used so that learners gain an understanding of the psychological techniques both tangible and intangible techniques retailers use to persuade customers to buy.
WHY TAKE THIS COURSE?
This course is designed to keep up with the rapid pace of the creative sector, developing not only your skills and knowledge, but giving you room to specialise in what interests you. This course provides an understanding of the principles of different areas of digital graphic design industry and theories and strategies used in contemporary digital media, boosting the learner confidence in understanding the industry and helping to develop their eye for design and successful marketing and promotion tactics.
WHAT WILL I EXPERIENCE?
This module is designed to make you think, respond and produce dynamic creative work. You will develop your design and practical skills to standards that will impress the retailers you deal with, learning to source stunning materials, graphics and equipment to carry out your ideas, and to negotiate with suppliers to get the best deal. You will work on projects that will direct you to develop leadership and management skills to get the best out of your team, and learn to use a range of business and design software.
This module covers key topics from introduction to visual merchandising & space management alongside more advance techniques. This visual merchandising module will give you an insight into the key roles and responsibilities of a visual merchandiser. This module is delivered through lectures, group discussions and practical exercises.
- Understand the visual merchandising and display techniques used in the industry
- Identify how space is used for merchandising and displaying goods
- Understand the psychology used in visual merchandising to influence customers to purchase goods
- Plan and assemble a safe visual merchandising display for a range of goods