In this module learners will develop skills in the use of type forms. These skills will be established through a sound understanding of both traditional and current typographic practice, acquired through theoretical study and practical activity. Learners will be required to identify and apply selection factors and consider typographic style when selecting and using type forms in practical design work.
WHO IS THIS COURSE FOR?
Our course is aimed for creative individuals looking to learn specific techniques or a professional in search of skills to boost their CV. This course also provides a strong understanding of the principals of visual language, boosting the learner confidence in decision making and helping to develop their eye for design.
WHY TAKE THIS COURSE?
This course is designed to keep up with the rapid pace of the creative sector, developing not only your skills and knowledge, but giving you room to specialise in what interests you. This course provides an understanding of the principles of different areas of digital graphic design industry and theories and strategies used in contemporary digital media, boosting the learner confidence in understanding the industry and helping to develop their eye for design and successful marketing and promotion tactics. Learners will be encouraged to collect their own examples of letterforms and typography from historical and contemporary sources. Practical exercises and project work will be based on briefs which are stimulating and challenging, and which have contemporary relevance.
WHAT WILL I EXPERIENCE?
This module will help you to understand the use of typographic design by addressing the relationships between design, communication and meaning. Through practical work learners will produce experimental design solutions, which explore these relationships.
The ability to create modern, functional page layouts is highly valued by many different types of businesses these days, as well as design companies. It is also important to be able to produce accurately printed documents to a professional standard. By the end of the course you will be able to use software to its full creative potential for a variety of different outputs.
- Explore typography techniques
- Select typographic techniques to effectively realise creative intentions
- Apply typographic techniques to creative work
- Propose new approaches to developing own work through the application of typographic techniques.