London College of Contemporary Arts
9 Holborn, London EC1N 2LL London, United Kingdom
+44 (0) 20 3535 1155



Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Corporate identity is made apparent in the many different ways the organization comes into contact with the outside world, such as the quality of its products, the efficiency of its offices and factories, the attitudes of its employees, its PR profile and the tone of its advertising. Every organization has a strong interest in controlling and managing its corporate identity so that it can be developed as a corporate asset and a management tool.


This module will introduce learners to a range of Digital and display techniques used in the industry providing an opportunity for learners to apply all the techniques in presenting a display of goods appealing to a targeted customers. Case studies and personal experiences, as both a customer and retail employee will be used so that learners gain an understanding of the psychological techniques both tangible and intangible techniques retailers use to be noticed on the market.


This course is designed to keep up with the rapid pace of the creative sector, developing not only your skills and knowledge, but giving you room to specialise in what interests you. This course provides an understanding of the principles of different areas of digital graphic design industry and theories and strategies used in contemporary digital media, boosting the learner confidence in understanding the industry and helping to develop their eye for design and successful marketing and promotion tactics.


Learners will have an opportunity to apply the lessons through their analysis of the communications practices of a major business that they select themselves and follow throughout the module.


This module provides an excellent overview of every aspect of corporate identity, with an emphasis on digital graphic design. This module provides guidance and information on corporate visual identity and branded stationery all based on corporate identity guidelines that are up to the industry standards.


  • Explore and produce creative and imaginative visual images to communicate a corporate message
  • Produce work which demonstrates a clear understanding of the problems inherent in communicating a corporate message
  • Produce an imaginative corporate identity that communicates effectively Evaluate the corporate identity.
  • Apply the corporate identity to a diverse range of applications



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