INTRODUCTION TO FASHION INDUSTRY


CPD in Fashion Business

CPD FASHION DESIGN FASHION INTRODUCTION TO FASHION INDUSTRY

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24th Jun - 2017

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COURSE OVERVIEW


With our Professional Training Course ‘Introduction to Fashion Industry’ you will learn about the principles employed by today’s fashion industry from marketing, promotion to buying, merchandising and the supply chain. You will learn about different market levels as well as prevalent cultural and contextual influences seen on catwalks today. You will be introduced to the concept of how to plan and develop ideas relevant for a chosen market and you will work on short project to cover the subject matter.

WHO IS THIS COURSE FOR?

Material is introductory and designed to impart basic awareness of the topic. Fundamentals and key issues will be addressed. Our course is aimed for individuals looking to learn specific theories and principles and research skills as well as knowledge and understanding of professional requirements of fashion industry to boost their CV and awareness.

WHY TAKE THIS COURSE?

This course provides an understanding of the principles of different areas of fashion industry and theories and strategies used in contemporary fashion, boosting the learner confidence in understanding the industry and helping to develop their eye for design and successful marketing and promotion tactics.

WHAT WILL I EXPERIENCE?

The lesson plan will take you through from the principles of the fashion industry to the different market levels and the main promotional techniques. You will gain an up to date understanding of the fashion industry as it is today as well as future trends and developments within it.

WHAT WILL I LEARN?

  • Understand the Fashion Design Industry and its core concepts
  • Understand the roles of the design, marketing, promotion and production processes within the fashion industry
  • Evaluate the role of the designer and the commercial environment
  • Be able to apply conceptual, creative and visual skills to a targeted design brief

COURSE STRUCTURE


The course covers the history and contemporary fashion, trends, marketing and promotion and the product at different market levels.

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