BRANDING PROCESS


CPD in Fashion Business

CPD FASHION DESIGN BRANDING PROCESS

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25th Mar


2017

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COURSE OVERVIEW


This module builds upon introductory knowledge and skills in fashion branding and the branding process to enable you to examine the fashion market and associated marketing environment.

It explores branding and communication in the context of the fashion industry. Students will learn the basics of how branding is used in fashion to differentiate between different market levels and how promotion and marketing tie in with the branding process and positioning in the market. The relationship between online and offline branding will also be explored and how successful branding drives businesses forward in fashion.

WHO IS THIS COURSE FOR

Our course is aimed for individuals looking to learn specific theories and principles and research skills as well as knowledge and understanding of the branding process of fashion industry to boost their CV and awareness. This course is of particular interest to individuals wanting to develop a more comprehensive understanding of the importance of successful branding and positioning fashion, how technological development has changed the promotional industry in fashion and what are the theories and frameworks used to create a successful branding campaign in fashion.

WHY TAKE THIS COURSE

This course helps learner to understand what branding in fashion means, how successful branding equals profitable business and what are the components and the process of branding when creating a new fashion label or when entering the market as a new designer.

The course will give learner knowledge on how to implement a branding strategy to a start up business idea or how to rebrand an existing business to gain more visibility or attract a new target market.

WHAT WILL I EXPERIENCE

You will gain an understanding on how branding in fashion works in different market levels, what are the steps to take in order to create a branding strategy, a short history into branding, when it started and how it has developed throughout times as well as what the changes in technology mean for fashion branding.

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